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Blaupunkt at CES 2025: A Business Opportunity That Delivers

Written by Lisa Jean Birch | Feb 3, 2025 1:52:29 PM

 

Blaupunkt’s Return to CES 2025: A Global Brand in Action 

CES 2025 wasn’t just a showcase—it was proof of Blaupunkt’s global strength and market impact. 
Positioned at Central Hall (#16224) alongside RCA, Blaupunkt’s 85m² booth drew thousands of attendees, reinforcing the power of its trusted name and licensing network. 

More than a product exhibit, this was a demonstration of business strategy at work. With a growing base of licensees and the support of Established.inc, Blaupunkt showed how partnerships fuel market success—especially in North America. 


 Why Blaupunkt? A Licensing Model That Works

Blaupunkt isn’t just a brand—it’s a proven asset for businesses looking to scale. 
Across North America, South America, Europe, and Central America, licensees are leveraging Blaupunkt’s name, reputation, and market demand to drive revenue. 

What This Means for Partners 
✅ Immediate Market Recognition: Instead of spending years building credibility, licensees gain instant trust from consumers and retailers. 
✅ Diverse Revenue Streams: Blaupunkt spans high-growth categories—from premium televisions and car audio to e-bikes and smart tech. 
✅ A Model That Scales: Licensees in multiple regions adapt and thrive, proving that the Blaupunkt approach works globally. 


For businesses looking to expand, diversify, or strengthen their competitive position, Blaupunkt offers a faster, lower-risk path to profitability. 


Breakthrough Products That Captured CES 2025 

Blaupunkt’s booth wasn’t just a display—it was a business driver, showcasing products with proven consumer demand. 

✔ Foldable E-Bikes by JSN 
•    Live demo by JSN CEO Brian Tedesco showcased the e-bikes’ portability and engineering. 
•    Engaged attendees with a folding challenge and product giveaway. 

✔ Televisions by Ayonz 
•    100” standing TV captured attention, alongside OLED and miniLED models (65” & 75”). 
•    Integrated Blaupunkt soundbars delivered an unmatched home entertainment experience. 

✔ Car Audio by BP Americas 
•    A legacy category with a modern edge—high-performance speakers, Bluetooth-enabled radios, and smart connectivity features. 

✔ Smart Health Tech by Skyteam 
•    U.S. debut of health rings and connected baby monitors after strong success in Europe. 

✔ Audio by StarGlory
• New launch in Central America, gaining traction with retailers after a strong CES debut.
• Expanding distribution, building on Blaupunkt’s proven success in other regions.

For retailers and distributors, these products aren’t experiments—they’re demand-driven categories backed by a globally trusted brand. 

 
Licensee Success Stories: Proof That the Model Works 

Blaupunkt’s licensing model isn’t theoretical—it’s producing real business growth. 
💡 JSN’s Expansion: From a regional car audio leader in South America to a pioneer in Blaupunkt e-bikes for North America. 
💡 Ayonz’s Market Impact: Bringing high-end Blaupunkt televisions to global consumers. 
These aren’t outliers. They’re proof that licensing with Blaupunkt translates into revenue, growth, and market leadership. 


North America: The Next Growth Opportunity 

Blaupunkt is expanding its North American footprint and is selectively seeking new licensees to strengthen its position in key markets. 

Why This Matters Now 
📈 Demand for Blaupunkt-branded products is rising. 
📈 Retailers prefer brands with proven consumer recognition. 
📈 Time-to-market matters—licensing lets businesses launch faster and more profitably. 

Frank Goergen, Director of Talisman Brands Luxembourg and brand owner of Blaupunkt, puts it clearly: 
"Blaupunkt stands for quality and innovation. We are actively looking for partners who share our vision and want to lead in high-growth categories." 

For businesses that want to expand their product line, enter new markets, or accelerate revenue, licensing Blaupunkt is a proven path forward. 


A Rare Opportunity: Join Blaupunkt’s Licensing Network 

Blaupunkt’s presence at CES 2025 confirmed one thing: This brand is more than strong—it’s profitable. 
Now, the company is actively expanding its network—but it isn’t for everyone. Licensing opportunities are limited to businesses that align with Blaupunkt’s standards of quality and market leadership. 


This is an opportunity for companies looking to: 
✅ Expand quickly without the risk of brand-building from scratch. 
✅ Leverage Blaupunkt’s market strength to secure distribution. 
✅ Sell products that consumers already trust. 


🔹 Serious about licensing? 


The market is moving fast. The question isn’t whether Blaupunkt’s model works—the question is who will move first to capitalize on it. 

 

 

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