IFA Berlin is known for showcasing the latest in consumer technology. For Established., the IFA show is the stage to demonstrate how brand management and licensing operate in a profitable brand management and licensing ecosystem.
Four booths, 15 brand partners, and a global team converge to make this year’s presence more than visibility. The focus is on deal-making.
Meeting the Licensor Behind the Brands
Established. stewards the brands it licenses. That distinction matters for product makers and investors who want clarity on how decisions are made. At IFA, the executive team, onboarding specialists, designers, and brand managers are all present.
This means one conversation can cover approvals, brand strategy, product categories, and market entry. What usually takes months of calls and fragmented exchanges can be handled in a single structured meeting.
All Brand Opportunities in One Place
At the exhibition stands in Hall 20 and Hall 22, visitors will encounter Blaupunkt, Thomson, Schneider, and RCA. Each brand has a proven track record across its categories and markets. Together, they demonstrate how licensing sustains consumer recognition while creating scale for operators.
But another relevant aspect of meeting the Established. team at IFA are the opportunities beyond what is on display, including key opportunities such as:
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Exploring licensing opportunities across non-exhibited IPs with global potential including:
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American brands: Victor, Victrola, Proscann. These can be developed for the Americas or brought into Europe and Asia.
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European brands: Ferguson, Nordmende, Saba. Strong recognition at home and adaptable abroad.
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Reviewing newly acquired fashion and lifestyle IPs: CC California, Badgley Mischka, Kai Unger, Rachel Rachel Roy.
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Discussing the newest addition: Technicolor, with its relevance for the creative services sector.
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Meeting with the executive team for investor-focused conversations about monetization of IP and portfolio growth.
For manufacturers, distributors, retailers, and investors, these are structured conversations with the people who run the brands.
Explore Brand Management as an Ecosystem
The meeting rooms at our booths are an introduction to how Established. runs brand management and licensing as a business.
Brand management here means more than offering a name. It is a system built on quality oversight, product innovation, sourcing efficiency, design integration, capital support, and marketing scale.
For licensees, this means the licensor is not passive.
- Quality is monitored across suppliers and markets.
- Product pipelines are reviewed with trend data and consumer insight.
- Sourcing strategies are shared to protect margins.
- Design assets are delivered to speed up approvals and ensure consistency.
- Capital and investor connections are available to bridge funding gaps.
- Marketing is coordinated globally.
At IFA Berlin, Established. explains these capabilities directly in meetings. Depending on the priorities of each discussion, the relevant specialists - executive team, business development, quality, sourcing, design, or marketing - will join to show how the system supports a partner’s business strategy.
Why IFA Is Efficient for Executives
Executives know how long it may take to align on a licensing discussion: scheduling calls, aligning teams, reviewing assets, negotiating terms.
At IFA, those steps are compressed.
All the relevant decision-makers are in one place. Dedicated spaces have been arranged for undisturbed business talks. > Pre-booking ensures the right people are at the table from the outset.
This structure allows operators to cover multiple objectives in one meeting:
- Exploring brand fit,
- Testing regional opportunities,
- Evaluating non-exhibited IP, or
- Understanding how the licensing ecosystem supports execution.
For investors, it is the chance to see the full breadth of the portfolio, meet the teams running it, and assess how deals are structured.
The Strategic Moment
IFA Berlin 2025 is a rare moment when a licensor of global heritage brands is fully accessible, with its entire operating model on display. For manufacturers seeking efficient brand licensing opportunities, this means seamless access to brands and the structures behind them. For investors, it means transparency into how Established.´s brand management delivers commercial performance.
The value lies in using this moment. The IFA show offers the setting to advance discussions that matter.
The booths may display products, but the meeting rooms are where deals are shaped.