We’ve got some exciting news from the world of RCA!
Led by partner Radio Victoria, RCA is in a major sponsorship deal with Argentina's iconic football team, Racing Club de Avellaneda (also known as The Racing Club).
As the main sponsor for the rest of the season, RCA will be front and center in the hearts (and on the jerseys) of football fans around the globe!
A Power Play for RCA
Racing Club de Avellaneda, with its massive following and deep roots in Argentinian football, offers RCA the perfect platform for enhancing its brand visibility. With constant media coverage from top news outlets and passionate social media engagement, the partnership is a huge win for RCA, offering a wealth of opportunities to connect with fans. Check out how prominent RCA is on Racing Club’s incredible social media page here.
Here’s why this partnership matters to RCA—and why sponsorships could matter to you:
-Massive Exposure: Sports teams like Racing Club are constantly in the spotlight. With RCA's logo visible across the stadium, on broadcasts, and in team promotions, our brand gets prime real estate in front of millions of viewers.
-Driving Sales with Product Campaigns: Sponsorships often come with opportunities for product tie-ins. RCA can leverage its connection with Racing Club in creative campaigns that push both brand awareness and product sales.
Why Sponsorships Work for You Too
Sports sponsorships aren't just great for big names like RCA—they can work wonders for any brand. They bring your brand into the public eye, foster community ties, and create strong emotional connections with audiences.
Two Benefits of Sports Sponsorships:
- Brand Loyalty: Fans are passionate, and their love for their teams often translates into loyalty to brands that support those teams. By sponsoring a local or regional team, you can build that same connection with your customers.
- A Broader Audience: Sports offer a way to reach new audiences who might not have engaged with your brand otherwise. The media coverage and social sharing that come with sports events can put your brand in front of entirely new groups of people.
Tips for Choosing the Right Sponsorship
Know Your Audience: Pick a team or event that speaks to your customer base. The closer the match, the more effective your sponsorship will be.
Think Long-Term: Sponsorships aren’t just about the logo but about building a lasting connection. Make sure you plan to engage with fans beyond the game itself through social media, special offers, or in-store promotions.
Let’s Make it Happen!
At Established, Inc., we’re here to help you explore these opportunities. Thinking about sponsoring a team in your region? Reach out to us, and let’s discuss how we can help you make a winning move for your brand.
