RCA at IFA Berlin 2025: What to Expect at The Booth
The RCA booth at IFA 2025 has a central purpose: to sit down with manufacturers and product makers to discuss licensing RCA for audio and video in Europe. The heritage of RCA in music and entertainment, the presence of high-end and consumer products, and the whole executive team on-site all serve this single goal.
At IFA Berlin (Hall 22 / 127), RCA has created a space dedicated to business. The booth exists for manufacturers and product makers who want to evaluate licensing RCA for audio and video in Europe. Nothing inside is decoration. Products, demonstrations, and brand experiences are positioned to support decisive talks. With the full executive team present, every meeting can advance directly into substance, alignment, and next steps.
Evidence of Range and Credibility
RCA presents proof across the market spectrum:
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Studio microphones priced above $10,000 USD, trusted in professional recording studios worldwide, showing RCA’s credibility at the highest standard.
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The VICTOR turntable, born from RCA Victor, carrying forward authentic audio heritage.
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RCA televisions and appliances, performing successfully in mainstream consumer markets.
Together, these exhibits provide manufacturers with decisive evidence: RCA holds authority in professional markets and delivers results in mass-market categories.
By invitation only - a setting for real business talks
The RCA booth is by invitation only. It is designed to give decision-makers a focused environment to assess opportunities without distraction. Here, manufacturers can determine whether RCA strengthens their portfolio, while we assess whether they are the right fit for the brand.
Why Heritage Matters for Today’s Discussions
Visitors will hear records tied to RCA artists, including Elvis Presley, Dolly Parton, Kenny Rogers, Britney Spears, Christina Aguilera, and Foo Fighters. RCA Records belongs today to Sony Music and has no operational link to us, yet the association continues to carry weight.
However, RCA’s role in music history provides licensees with cultural recognition that strengthens credibility in the entertainment space and creates a story consumers already accept.
Who You Will Meet
At IFA, RCA brings every key decision-maker to the table.
- Global brand managers,
- Licensing managers,
- Onboarding specialists,
- U.S. representatives, and
- Creative leads
Brand managers carry the full knowledge of RCA’s heritage and market positioning.
Licensing leaders can make immediate commitments.
The design team shows how collaboration will work in practice, while the onboarding team demonstrates how we run the business with precision.
Just as important, these sessions create the space for both sides to test the human connection. That mutual confidence between people is often what makes a partnership succeed long after contracts are signed.
Meetings are built for progress. The individuals with the authority to decide on scope, process, and next steps will be present in the room.
What We Expect From You
RCA expects to meet manufacturers with proven scale and credibility.
That means strong distribution networks and established retail access in Europe. It requires sourcing and production that deliver quality without compromise. It also demands the ability to manage responsibilities at regional or pan-European level.
This selectivity protects the brand and strengthens the value for every licensee. By partnering only with manufacturers who meet these standards, RCA avoids market dilution and ensures consistent performance across categories and regions. For you, this creates confidence that your investment in RCA will not be undermined by weaker licensees operating in neighboring markets. The brand remains controlled, credible, and positioned for long-term growth, which directly benefits those who qualify.
Why Pre-Booking Matters
Pre-booking guarantees time with RCA’s executive team. It ensures you meet directly with the people who can provide answers and commitments, not just introductions. These meetings are structured as working sessions where scope, fit, and responsibilities are defined in detail.
This preparation is critical. It allows both sides to focus on substance. It also provides an opportunity to share information that is not publicly available but is essential for a realistic evaluation of the opportunity.
Pre-booked meetings create the conditions for
- clarity on territory,
- alignment of expectations, and
- immediate agreement on next steps.
For serious manufacturers, this is the most efficient way to leave IFA with a clear view of whether RCA is the right strategic fit for your portfolio.
RCA at IFA, Berlin - a Setting for Decisive Brand Talks.
The RCA booth at IFA 2025 exists for one primary purpose: to conduct serious business discussions with manufacturers and product makers regarding licensing RCA for audio and video in Europe. Every element is aligned to this purpose. The heritage that anchors RCA in global culture, the presence of high-end and consumer products that prove market strength, and the whole executive team on-site all combine to create a setting for decisive talks.
It is a working environment where executives evaluate strategic fit, test alignment, and agree on next steps. For professional product makers with robust distribution prepared to operate at scale in Europe, it is the place to establish whether RCA is the right brand to carry forward in your portfolio.
IFA Berlin, Hall 22 / Booth 127. The conversations here will shape future business.