Schneider at IFA 2025: A New Era of Appliances, Tools, and Everyday Innovation
Hall 22, Booth 125 | September 5–9, Berlin
At IFA 2025, Schneider presents a portfolio that connects its design heritage with new categories in appliances, tools, and home solutions. The showcase reflects a brand moving forward, balancing style with functionality and expanding into sectors that address both professional and everyday needs.
Major Domestic Appliances: Entering a New Chapter with G3 Concepts
Schneider’s largest statement at IFA is its entry into major domestic appliances through a partnership with Henco – G3 Concepts. The collaboration combines Schneider’s reputation for French design with G3’s expertise in kitchen and laundry integration.
The first step is the Feeling’s refrigerator: a 304L model in vintage style, Class E efficiency, and available in colors from matte black to pastel shades. The design recalls the 1950s while addressing modern functionality. Additional categories, including washing machines, ovens, and hobs, are planned for rollout, positioning Schneider in the high-value segment where design, durability, and practicality converge.
Professional Tools for Everyday Use: Sodise’s Expanded Range
Alongside large appliances, Schneider strengthens its position in professional-grade tools through its distribution partner Sodise. The lineup now includes cordless drills and drivers with brushless motors delivering up to 1,500 Nm torque, grinders and saws supported by modular Li-Ion batteries, 180-bar pressure washers, welders, and compact garden tools such as pruners and hedge trimmers.
This expansion demonstrates Schneider’s move beyond the kitchen into durable, battery-powered equipment. For distributors and retailers, the range opens access to a category where quality tools and recognizable branding drive loyalty and repeat sales.
Small Domestic Appliances: Fortus Brings Everyday Innovations
Completing the portfolio, Fortus presents Schneider’s small appliance line. The focus is on convenience and multifunctionality across four core groups: microwaves, air fryers, pizza ovens, and beverage machines.
- Microwaves: Retro 20L mechanical units in bold colors, plus grill and convection combinations.
- Air Fryers: 7L to 12L capacities, dual-basket formats, and a 10L + pizza oven hybrid.
- Pizza Ovens: Digital models up to 450°C, capable of baking a 13-inch pizza in three minutes.
- Coffee and Beverage Machines: Espresso systems with 19-bar pressure and memory functions, plus frozen drink makers.
A Cohesive Brand Direction
Schneider’s IFA 2025 presence signals a unified direction. With G3 Concepts driving large appliances, Sodise extending into tools, and Fortus delivering small appliances, the brand now covers every major household need. The strategy consolidates Schneider’s heritage in design-led appliances while expanding visibility in adjacent markets.
For distributors and retailers, the value lies in breadth: Schneider now spans stylish kitchen appliances, durable professional tools, and versatile lifestyle products. For consumers, it means broader access to durable, functional solutions that elevate everyday living.
Join Us in Berlin
Visit Schneider at IFA Berlin, Hall 22, Booth 125 to explore the full showcase.