Some collaborations stand the test of time. For SABA and one of France’s major home goods retailers, it’s a partnership built on nearly two decades of shared values—and it’s still going strong.
The retailer has officially renewed its exclusive licensing agreement with SABA, ensuring that French consumers will continue to enjoy the trusted quality and design of SABA products. Since joining forces in 2007, the partnership has steadily expanded its SABA product range, growing from a limited selection to a comprehensive lineup that now includes televisions, audio equipment, and built-in appliances.
So, what’s behind the longevity?
It’s all about alignment.
“SABA’s foundation in German engineering and commitment to quality make it a natural fit for our retail partner. Together, we’ve developed a strong, lasting collaboration that continues to deliver value to consumers.”
– Claire Villeneuve, Director of Licensing, established.inc
SABA’s history of innovation stretches back to its founding in Germany’s Black Forest in 1923. Today, its reputation for precision and distinctive design makes SABA an essential part of the retailer’s product portfolio—and a brand consumers trust.
Founded in Germany’s Black Forest in 1923, SABA has been a pioneer in consumer electronics for over a century. Known for its combination of German precision and vibrant design, SABA’s product range includes televisions, audio equipment, and household appliances, all crafted to deliver quality, reliability, and innovation.
With strong brand recognition across Europe and growing presence in global markets, SABA is available for licensing in select regions and product categories. SABA is a heritage brand of established.inc.
For more information: https://www.mysaba.eu/
established.inc is a premier brand licensing company, connecting heritage brands with leading manufacturers and retailers worldwide. Our portfolio includes 12 globally recognized brands, such as RCA, Blaupunkt, Thomson, Nordmende, Schneider, and more, spanning consumer electronics, home appliances, smart homes, e-mobility, and green energy.
Ranked #37 among global licensors and #1 in the pure electronics and appliances industry, our 100+ licensees generate over $1 billion in annual retail turnover. With a strong presence across the USA, Europe, the Middle East, and Asia, our licensing model drives business growth, product innovation, and retail success.