Strategic Proximity Drives RCA Licensing Success Across Middle and South America

Coordinated in-market execution across Mexico, Brazil, and Argentina is accelerating RCA’s commercial footprint. The licensing model deployed by established.inc reveals what happens when brand owners remain embedded in local strategy and treat licensees as business partners, not remote operators.

Three Markets. One Brand Strategy

In Mexico, Brazil, and Argentina, RCA’s licensee network is demonstrating what an aligned licensing infrastructure delivers when driven by proximity, rather than abstraction. established.inc’s model resists the detached style often found in brand licensing. Instead, the company embeds directly with local licensees, focusing on execution and shared commercial goals.

Mexico City: Market Presence Through Local Leadership

At the inaugural Home Electronics Show in Mexico City, RCA’s presence was dominant.The booth drew attention, but the strategic impact came from the licensees behind it.

Each category was covered by a dedicated local partner:

1. Kayve: Televisions

2. DB Electronics: Audio and TV accessories

3. KJM: Digital picture frames

4. MT de Mexico: Small domestic appliances and personal care

5. Ingenium: Large domestic appliances

6. Avant: Air conditioners

7. WDN: Monitors and e-mobility

These companies contributed not only product but market access, long-standing retail relationships, and in many segments, established leadership. The setup showed how legacy brand equity paired with local knowledge accelerates positioning.

As Eduardo Basañez of DB Electronics noted, 

“The event was a great opportunity to show the scope of the RCA brand… The booth was the best without doubt, thanks to the effort and commitment by the Established team.”

Brazil: Retail Activation Meets Brand Equity

At São Paulo’s Eletrolar event, RCA’s momentum continued through licensees HGV and Rig Vizzion, who presented a comprehensive range of electronics, from large appliances to smart displays and automotive technology.

The commercial distinction wasn’t in booth design. It was in the buyer's perception. Exhibiting under the RCA brand, with active backing from the brand owner, triggered faster, deeper commercial engagement.

Licensing shifted from symbolic branding to active activation. Buyers treated the display—and the products—seriously.

Argentina: Executive-Level Strategic Alignment

The final stop on RCA’s LATAM tour was strategic in nature. In Buenos Aires, the full leadership team of Established.inc, including the CEO, the President, and the Director of Sales and Business Development for the Americas, conducted an in-person strategy session with Radio Victoria. 

This partner represents one of South America’s most respected retail and distribution companies. The meeting was structured as a working session between equals, focused on driving measurable commercial outcomes.

Radio Victoria has been an integral part of RCA’s growth across the region for several decades. Their operational depth and established reputation in brand development are well recognized throughout South America.

The nature of this partnership reflects how established.inc approaches business development. The company invests in long-term collaboration with capable local operators who demonstrate consistent ownership of the brand vision.

The shared business orientation defined the session. With Enrique Jurkowski (President), Juan Pablo Contini (CEO), and their executive leadership team engaged, both parties set clear performance objectives.

These included:

• 40 percent projected growth in RCA television sales for 2025

• An 11 percent national market share target

• Strategic expansion into small domestic appliances, air conditioning, and audio

• A launch plan for large domestic appliances in 2026

The targets were the product of joint review and market-led analysis. Radio Victoria contributed detailed retail insights, product timing forecasts, and operational execution plans. established.inc supported the process with brand equity, strategic alignment, and category development discipline.

Licensing Built on Proximity and Operational Discipline

established.inc doesn’t operate through remote control. Executives remain hands-on across the licensee network, walking halls, attending planning sessions, and working directly on product strategy, pricing, and execution.

This operational model reinforces a foundational principle: licensing growth is built, not outsourced. Commercial alignment, in-market presence, and strategic continuity are essential to long-term brand momentum.

About RCA 

RCA is one of the most recognized names in the electronics industry, delivering innovative and reliable technology that has been entertaining families for over 100 years. Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity. Generations of families continue to rely on the RCA brand for their home entertainment and lifestyle. RCA is a global trademark of established.inc. 

About established.inc 

established.inc is a premier brand licensing company, connecting heritage brands with leading manufacturers and retailers worldwide. Our portfolio includes 20 globally recognized brands, such as RCA, Blaupunkt, Thomson, Nordmende, Schneider, and more, spanning consumer electronics, home appliances, smart homes, e-mobility, and green energy. 

Ranked #37 among global licensors and #1 in the pure electronics and appliances industry, our 100+ licensees generate over $1 billion in annual retail turnover. With a strong presence across the USA, Europe, the Middle East, and Asia, our licensing model drives business growth, product innovation, and retail success.
www.established.inc 

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