On November 13th, our partner for Europe and The Middle East, Streamview, set a benchmark for what it means to truly represent and elevate a brand. With the official launch of Thomson's television and streaming devices in Turkey, they demonstrated how to embody the essence of a brand—transforming a market and product launch introduction into a powerful statement of identity and vision.
From the location—a choice that reflects sophistication and prestige—to the thoughtful presentation of Thomson’s innovations, every detail aligned with the message Streamview sought to communicate:
Thomson isn’t just entering the Turkish market; it’s here to lead.
Among the innovations on display were the QLED TV range, the transparent OLED "Lucid" TV, streaming boxes, and monitors.
The “Experience Useful Innovation” strategy at the heart of the event reinforced Thomson’s ability to create technology that is as functional as it is forward-thinking.
More importantly, Streamview went beyond presenting features and specs.
They positioned Thomson as a brand with a strong European heritage, setting it apart from local competitors like Vestel, Arçelik, and Sunny.
This focus on differentiation was woven into the event's narrative, ensuring attendees left with a clear understanding of why Thomson matters in a crowded market.
Streamview’s Marketing Director, Alexis Rollin, delivered a clear, confident, and compelling keynote.
Addressing the room confidently, Rollin emphasized Thomson’s unique value proposition in a way that left no doubt about the brand's potential in Turkey.
This level of preparation and delivery distinguishes a licensee who truly represents the brand from one who merely uses its name.
This event wasn’t just about Thomson’s launch in Turkey—it was a masterclass in brand representation. Streamview didn’t simply license Thomson; they became Thomson in the eyes of the Turkish market.
For our partners, this is the standard to emulate.
It’s a reminder that a strong partnership is built not only on transactions but on shared vision, execution, and the drive to build something lasting.
We congratulate the Streamview team for setting a high bar.
But let this also serve as a challenge to our broader community of brand partners. If you’re not thinking about how you can be the brand—not just a user of the name—you’re leaving potential on the table.
Let Streamview’s success in Turkey remind us all:
You don’t just represent the brand to win in competitive markets—you live it.