Content Inspirations

If there's anything you want to highlight or place emphasis on—please send it over. We’ll make sure it gets the right spotlight.

Examples of useful input:

• Strategic initiatives
• Corporate announcements
• Acquisitions
• Any topics to highlight to support ongoing investment activities subtly
• Ideas for a “thought leadership ” content

Please share updates from your licensees and markets.

Especially for developing brands such as Victor, Victrola, Nordmende, Saba etc.  These brands need more coverage to shape a picture of a multi-brand licensor with a wide range of options.

Examples of useful input:

• New Licensing agreements
• Licensee onboarding or  visits
• Company anniversaries

All of the above works best when we have photos of real people in action—meeting, shaking hands, having a coffee, talking at an event.

Whatever you can get, send it over—even if you think it’s not worth sharing.
Some of our best-performing posts came from photos that people thought were “not post-worthy” at all.

• New Product launches
• In-store placements (main or secondary)
• Trade show participation (by licensees or us or combined efforts)
• Any Out-of-home campaigns, events, or activations
• Any Social Media highlights of our licensees

What helps:

• Any content that we pay an external company for could be potentially repurposed and utilized
  
• Brand activation campaign successes (facts and figures are always working best, instead of marketing fluff)
• Local market campaign launches
• Key messaging / brand adaptation for brands and regions
• Any internal initiatives you’ve rolled out with licensees
• Feedback from market visits, learnings from joint activities
• Brand owned Social Media wins
• Licensee owned social media wins

Your work is the bridge between vision and product. Showing it adds credibility to how we manage brands.

• Final packaging examples from the market
• New retail visuals
• Before/after comparisons of brand revamps
• Feedback from licensees on new design systems
• Design walkthroughs or presentations you’ve prepared
• Any new brand assets you produce

What could be useful:

• Highlights of a licensee that consistently meets or exceeds quality benchmarks
• Introduction of new testing protocols, certifications, or audit processes
• Global product quality stats (aggregated) that reflect improvement or consistency
• Joint quality improvement projects with licensees
• Supplier or factory visit insights
• A short spotlight on how the quality team supports licensees behind the scenes

What could be useful:

• Short updates on relevant new international or regional IP regulations
• Case examples (sanitized) where we helped protect our brand IP or solved compliance issues
• Clear, simple advice on common brand/IP pitfalls in licensing
• Upcoming regulatory topics that licensees should keep an eye on
• A 2-line statement on how we support partners through legal complexity (or 2-line tips for licensing current or potential partners)

Let´s show how structured we are and how fair and transparent our financial dealings are. This is important to build trust and position established.inc as top-notch licensor.

What could be useful:

• News and general information about the reporting process
• Milestone moments, such as “1000+ royalty reports processed last year”
• Guidance: “Top 3 things to avoid when submitting financial reports” (very short format)
• Statement of commitment to financial clarity and fairness