License Your
Way to the Top

Imagine if you, as a product maker, could fly under the banner of a trusted elite brand, one that has proven itself time and time again for decades.

Built on massive marketing investments over decades — our brands are your ticket to prime retail spaces and consumers´ wallets.
Thomson Vector-1 1 Frame 23 nordmende-logo proscan-logo (2) Vector (37) victor-logo (2) ferguson-logo SABA victrola-logo (1) 1 (1)

$

1.03

B

Global Retail Sales

12

Brands

100

+

Licensees Worldwide

#

37

Global Licensor

We are your one-stop licensing company in the consumer electronics, appliances and automotive space and even beyond.

established.inc grants you access to a global portfolio of brands, each known for their momentous innovation, longevity, and creativity.

Your Choice Discover the match that will launch your products into the narrative they deserve.
Thomson

Since

1893

For over 130 years, Thomson has been a part of history’s great technological advances, making innovation accessible to all.

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Vector-1 1

Since

1919

Founded in 1919, the Radio Corporation of America now RCA has been making home electronics a part of the American family for over 100 years.

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Frame 23

Since

1924

Founded in Berlin, Germany, Blaupunkt derived its name from its unique blue dot quality seal.

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SCH_Logo_Screen-_Version_Original

Since

1934

Founded in 1934, Schneider is a leading brand known for quality appliances that bring authentic elegance to your home, enhancing daily life with beauty and efficiency.

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nordmende-logo

Since

1947

Founded by Otto Hermann Mende in North Germany in 1947, NordMende is renowned for setting new standards in design and technology.

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RAD_Logo_Screen-RGB_Version_Original

Since

1922

Radiola, a trusted French brand since 1922, blends heritage with modern technology to make everyday life stylish and convenient

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SABA

Since

1923

It all started in Germany’s Black Forest where Saba first established itself as a HiFi audio company that grew to become a precision manufacturing and electronics brand.

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ferguson-logo

Since

1935

Since the late 1930s, the electronics brand Ferguson has enjoyed broad recognition and popularity across the United Kingdom.

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victrola-logo (1) 1 (1)

Since

1906

Over 100 years ago, the Victor Talking Machine Company introduced the American public to the magic of sound with its innovative turntable.

Contact us

victor-logo (2)

Since

1899

In 1899, the image of a dog listening to a wind-up gramophone gave birth to the famous tagline: His Master’s Voice.

Contact us

Vector (37)

Since

2021

For over 100 years as the mascots of the brand RCA, the most faithful and adorable dogs of America now show up under their very own brand.

Contact us

proscan-logo (2)

Since

1990

Since the 1990s, Proscan has continued to deliver the latest technology, performance, and design within its range of electronics.

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Our brand portfolio and licensing approach has earned us the #1 spot in electronics licensing and #37* among all licensors worldwide (according to licensing.org 2024).


Expand your business with the leader.

Let’s Talk Licensing

Bridge Tradition With Trendsetting Through Licensing

Imagine the advantage of adding the trust and prestige of a famous brand to your products.

Licensing our heritage brands turns this vision into reality, helping you enhance your market position quickly. By partnering with an established brand, you secure the right to use their brand name, instantly boosting your market position and product appeal.
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Quick Setup

Skip the arduous journey of brand building. Brand licensing gets you noticed quicker, saving you valuable time.

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Save Money

When you tap into the power of established brands, cut costs, and effectively reach your audience without hefty marketing budgets.

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Boost Earnings

Imagine your products flying off shelves backed by trusted brands. Licensing is about recognition and, ultimately, about driving sales and profits.

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Top Shelf Placement

Want your products on store shelves? Licensing gives you the access needed to place your goods in prime locations, driving the sales you’re aiming for.

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Gain Consumer Trust

Consumers trust established brands. By licensing a brand, you gain instant credibility and fast-track consumer adoption and sales.

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Access Top Supplier

Gain access to top-tier suppliers who usually only work with big brands. This access can significantly improve your product quality and operational efficiency.

Licensing Opportunities to Success

Proven and Trusted Categories

More than 100 product makers leverage our brands in their core categories they have gained popularity over decades. For you as a product maker, this means that you can start benefiting from our brands instantly without big efforts in these categories.
Our brands have been leaders in consumer electronics for decades.

That’s why licensing our brands for your consumer electronics products makes them naturally trusted and admired. Realize your growth visions effortlessly and confidently.

Our brands have made their mark and are available for licensing in these categories:

  • Television
  • Projectors
  • Home & Personal Audio
  • Batteries
  • Accessories

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Computing is a core strength of many of our brands.

Use our brands to maximize your impact and build a lasting legacy in the computing and mobile phone space.

Our brands have made their mark and are available for licensing in these categories:

  • Laptops
  • Tablets
  • Keyboards
  • Gaming Accessories
  • Mobile Phones
  • Mobile Phone Accessories

Licensing Opportunities_02

 

Brands like Blaupunkt and RCA have set the standard in the automotive industry
for decades.

By leveraging their legacy, you can instantly elevate your products, making them shine and reinforcing your status as a leader in innovation and quality.

Our brands have made their mark and are available for licensing in these categories:

  • Car Radio/Multimedia
  • Car Sound
  • Car Accessories
  • Car Alarm
  • Replacement Parts
  • Car Shine/Cosmetics
  • Sun Protection

Licensing Opportunities_03

 

Over 40 licensees have proven the power of our brands in the appliance industry.

You can be the next to leverage our brands and turn your products into market leaders. Achieve your growth visions effortlessly and secure your place as an industry icon.

Our brands have made their mark and are available for licensing in these categories:

  • Large Domestic Appliances
  • Kitchen Appliances
  • Household Appliances
  • Robotic Cleaner
  • Beauty & Care

Licensing Opportunities_04

 

Pioneering Expansion Categories

Explore truly unique pioneering licensing opportunities that pay off big time and ensure long-term profitability and sustainability. If you are visionary like we are, we invite you to explore the possibility of expanding our brands into these new-to-the-brand expansion categories.
Make Music Magic with RCA and Victor

RCA and Victor stand out as music legends. From Elvis to today’s top stars, our brands bring unparalleled trust to your products. This is your hidden gem for remarkable growth.

Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:

  • Electric Instruments (e.g. E-Pianos …)
  • Kids Instruments
  • Semi PA/Party Accessories:
  • Microphones
  • Audio Consoles
  • Party PA Speaker/Amps
  • and beyond

Pioneering Expansion Categories_01

 

Empower E-Mobility with Trusted Brands

In the sea of new brands, our trusted brands provide the credibility to help you lead with confidence, as some of our visionary licensees have already shown.

Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:

  • E-Bikes
  • E-Scooters
  • Hoverboards
  • E-Bike Engines and Components

Pioneering Expansion Categories_05

 

Health and Fitness: Our Brands' First Successes Prove Their Trustworthiness

First successes by visionary licensees show that our brands’ image can seamlessly be transferred and build trust and confidence in this sensitive and emerging category. By licensing our brands you can stand out as the leader who drives change and inspires confidence.

Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:

  • Home Exercise
  • Fitness Trackers
  • Personal Care
  • Hearing aids
  • Smart Health Rings
  • and beyond

Pioneering Expansion Categories_02

 

Make Music Magic with RCA and Victor

RCA and Victor stand out as music legends. From Elvis to today’s top stars, our brands bring unparalleled trust to your products. This is your hidden gem for remarkable growth.

Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:

  • Electric Instruments (e.g. E-Pianos …)
  • Kids Instruments
  • Semi PA/Party Accessories:
  • Microphones
  • Audio Consoles
  • Party PA Speaker/Amps
  • and beyond

Pioneering Expansion Categories_03

 

Innovate Beyond Boundaries and Lead the Future

Our brands have helped leaders transcend the conventional. As a leader with vision, join those who dared to step into new paths and lead your business to unprecedented heights with significant rewards.

Together with you as a visionary product maker, we are ready to expand the footprint of our brands into these categories:

  • Apparel
  • Luggage
  • Homeware
  • Toys and Gaming
  • Pet Supplies

Pioneering Expansion Categories_04

 

With over $1B in worldwide retail sales across the portfolio, established.inc is estimated to be the largest pure-play licensor of consumer electronics and appliance brands.


Expand your business with the leader.

Let’s Talk Licensing

Why Choose established.inc as Your Licensor

In a world of traditional parent companies, we stand out by taking a uniquely human approach to business. At established.inc, we are more than just a partner for your licensing needs — we are your collaborators and protectors.

Licensing (3)

With established.inc on your side, you will align with a global licensing leader who is as dedicated to your business's growth and efficiency as you are.

Let’s Talk Licensing

We are Your Helping Hand to Licensing Success

Our Licensing and Manufacturing Expertise Leads You to a Smooth Implementation and Lasting Licensing Success
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Business Development 
& Retail

You grow, we grow: it’s a win-win. As e-commerce experts, we can build out your website and experience architecture.

In addition, we’re currently developing e-shops with external branded partners, such as Amazon, to support growth for our licensees.

We’ll also create a custom business strategy to help you collaborate with other major retailers.

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Marketing & Communication

Brands exist by virtue of their awareness and perception among consumers.

We manage social media accounts and create campaigns for paid media and print.

You’ll find us front and center participating in the International Consumer Electronics Show (CES) and at Europe’s biggest tech conference, Internationale Funkausstellung (IFA), in Berlin.

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Graphic & Branding Experience

First impressions last a lifetime.

We present your ideas to the world in a polished, professional bundle that includes the creation of graphic elements and style guides that are ideal for packaging, videos, and more.

Additionally, we provide tool kits and guidelines for ease of use, while providing individual follow-up and assistance according to your needs.

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Legal Services

Your ideas are yours to own. We offer contract development, brand protection, licensee protection of copy, taglines, and proprietary naming.

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Brand Stewardship

It’s the details that matter most. We manage the continuity of each brand’s identity.

Licensing partners also receive full access to an online portal with a glossary of all licensees and products and a suite of brand assets, charters, and historical information.

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Quality Assurance

Customer satisfaction is a critical component of our strategy.

We’re here to make sure your product reaches its full potential.

We assist in all product testing, troubleshooting, and the execution of running focus groups and collecting their feedback to solve any issue that might arise along the way.

How Different Businesses Leverage Brand Licensing

With a community of over 100 licensees, we've consistently seen these businesses excel the most with licensing. If you're in one of these categories, licensing can help you achieve significant growth, influence, and industry impact.
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Manufacturers

Manufacturers license brands to easily secure retail shelf space, as retailers favor recognized brands. Licensing also allows manufacturers to differentiate their portfolio, circumvent exclusivity deals, avoid price competition, and expand into new price points - both higher-end and mass-market - without diminishing their own brand's prestige.

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Trading Businesses

Distribution companies use brand licensing to free their business from manufacturer constraints and enhance their profit margins by retaining full control over production and pricing.

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Retailers

Through brand licensing, retailers replace generic house brands with renowned brand names and craft their own exclusive, competitively priced, unique product line that draws in and retains a loyal customer base.

Realize Your Growth Vision with Ease and our Expertise

Growing a business isn’t easy, but our licensing solutions have got your back.

Explore some of our licensees' top business challenges and learn how licensing one of established's iconic brands can help you leave these problems in the past.
Licensing (2)

With established.inc on your side, you align with a global licensing leader who is as dedicated to your business's growth and efficiency as you are.

Let’s Talk Licensing

established.inc has earned the trust of 100+ licensees globally. Our 80% renewal rate ensures that your business decisions are sound and your success is sustained.

Expand your business with the leader.

Let’s Talk Licensing

Direct, Simple, Effective

Straight to Licensing Success

established offers a simple, four-step licensing process that’s approachable and non-obligatory.

From inquiry to contract, we ensure a transparent and supportive journey, helping you explore your options without any pressure or obligation.

01

Inquiry

Prospect licensees contact the established. sales team about a potential partnership and a discussion is initiated on needs, scope, and fees.

02

Market Analysis

The established.inc team ensures there are no conflicts with existing licensees based on product categories in the requested region.

Market Analysis

03

License Qualification

We will assess your business to ensure the partnership will be a good fit. This includes but is not limited to: business plans, sales metrics, product quality, product range and positioning.

04

Contract Negotiations

Upon determining that a partnership will be beneficial for both, the licensee and the licensor, we will negotiate the contract terms.

Contract Negotiations

Your Licensing Journey Begins

Inside Our Licensing Process

Your dedication to excellence deserves a transparent and supportive licensing process.

established.inc's six-step licensing journey provides the clarity and information you need to make confident decisions, ensuring your path to success is clear, informed, and strategically sound.

01

Product/Line-up Development

After signing a licensing plan, you can develop products within the authorized product category and label them with the licensed trademark.

02

Product/Line-up Approval

Submit product-related artwork, quality documents, and specifications through our intuitive and easy-to-handle online approval platform. This makes us one of the fastest-reacting licensors worldwide. Together we ensure all materials comply with our guidelines and standards.

Product/Line-up Approval

03

Sourcing/ Production

Once all assets are approved, you can start production or final sourcing of the product labeled with our trademark.

04

Distribution/ Sampling

You can start distributing the licensed product to customers. Depending on the category, you may need to store samples from mass-production for an on-site quality check.

Distribution/ Sampling

05

Reporting

Regularly report sales volumes and quantities of products labeled with our trademark. This establishes the foundation for calculating the final license fee, linked to sales volume.

06

License Fee

The license fee typically consists of two elements: minimum fees paid quarterly or in advance, and actual fees calculated based on sales figures at the end of each reporting period, with adjustments as needed.

License Fee

Experience the difference of working with a company that values personal connections and practical solutions, ensuring your success in every endeavor.

With over 100 satisfied licensees, established.inc is your partner for exceptional growth.

Together, we’ll secure your business’s future and realize your visions with our trusted brands.

Let’s Talk Licensing
Thomson Vector-1 1 Frame 23 nordmende-logo proscan-logo (2) Vector (37) victor-logo (2) ferguson-logo SABA victrola-logo (1) 1 (1)