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A new licensing agreement between established.Inc and Fortus will extend the Schneider brand’s reach into key international markets. The partnership signals a strong commitment to long-term growth and local brand activation.
Covered Markets
The agreement covers the following strategic markets:
- Mainland France and Overseas Territories
- Belgium
- Luxembourg
- Netherlands
- Canada
These regions are central to Schneider’s long-term growth and brand localization strategy.
Product Categories Under Development
Under this partnership, Fortus will lead the Schneider brand’s development across four key product categories:
- Small kitchen appliances
- Floor care
- Laundry care
- Personal care
Five-Year “Modern Signature” Strategy
The “Modern Signature” plan spans five years. It focuses on retail expansion, digital visibility, and enhanced customer experience. The first product launches are planned for August 2025, marking the initial milestone in the rollout.
Distribution Strategy Includes
- Mass-market retailers (GMS)
- Specialized retail chains (GSS)
- Online marketplaces and e-commerce
- Export to overseas territories (Réunion, Guadeloupe, Martinique, etc.)
Commitment to Sustainable, Long-Term Growth
A Commitment to Sustainable, Long-Term Growth At the heart of this partnership lies a mutual belief in innovation, adaptability, and sustainable brand building. As Fortus and established.Inc move forward together, this licensing agreement represents a shared ambition to deliver meaningful value to both consumers and retail partners, by offering well-designed products backed by a modern, evolving lifestyle brand.
This culture of reinvention and collaboration defines the strength of the Schneider and Fortus partnership.
“We love evolving in a sector driven by constant innovation. Every interaction is an opportunity to grow and reinvent how we do business together.” – Avram Niddam, CEO, Fortus
About Schneider
Founded in 1934, Schneider is a French brand recognized for its inspired and inspiring collections of home appliances, televisions, audio products, computing devices, and tools. The company’s mission is to enhance everyday living with elegantly designed, high-tech, and environmentally conscious products that are intuitive to use and built to last.
Now part of established.inc, Schneider continues to integrate style, sustainability, and smart functionality, maintaining its heritage while evolving to meet modern consumer needs.
About established.inc
established.inc is a premier brand licensing company, connecting heritage brands with leading manufacturers and retailers worldwide. Our portfolio includes 12 globally recognized brands, such as RCA, Blaupunkt, Thomson, Nordmende, Schneider, and more, spanning consumer electronics, home appliances, smart homes, e-mobility, and green energy.
Ranked #37 among global licensors and #1 in the pure electronics and appliances industry, our 100+ licensees generate over $1 billion in annual retail turnover. With a strong presence across the USA, Europe, the Middle East, and Asia, our licensing model drives business growth, product innovation, and retail success.
www.established.inc
