Schneider, a globally recognized consumer electronics brand, is set to make a bold entry into the...
A Bold Statement in Las Vegas
Schneider’s first-ever appearance at CES Las Vegas wasn’t just a debut—it was a turning point. In just 12m², the boutique European brand captivated attendees, secured high-value conversations, and proved that North America is ready for something fresh.
The booth didn’t just display products; it created an experience. Designed to feel like home, the space welcomed visitors into Schneider’s world—one where craftsmanship, design, and culture come together in everyday appliances.
Headline Collaboration: Keith Haring x Schneider
A major highlight was the Keith Haring x Schneider collection. The vibrant toasters and kettles—adorned with Haring’s iconic artwork—merged art and function in a way that stood out at CES.
🔹 Why it mattered: This wasn’t just a product line; it was proof of Schneider’s ability to blend premium craftsmanship with cultural relevance. It sparked conversations with retailers, designers, and distributors eager to offer something distinct.
More Than a Booth—A Market Breakthrough
Beyond foot traffic, CES 2025 generated real business momentum:
✔ Existing clients explored expansion opportunities, strengthening Schneider’s market presence.
✔ New prospects saw the Keith Haring collection as a compelling entry point into the brand.
✔ Major U.S. distributors expressed interest, recognizing Schneider’s boutique positioning as a strategic advantage.
Why Schneider? The Boutique Advantage
In a crowded market of mass-produced appliances, Schneider offers something different:
✅ Access to Exclusive Channels – Schneider isn’t just another brand on the shelf; it thrives in curated retail spaces where customers seek quality and design.
✅ Style Meets Substance – Today’s consumers want more than function—they want appliances with a story. Schneider delivers that.
✅ Fast-Track to Market – With pre-built branding, product design, and marketing assets, manufacturers can cut development time in half.
The Next Step: Be Part of the Growth
CES 2025 wasn’t just an introduction—it was a launchpad. The conversations started in Las Vegas are already shaping Schneider’s expansion in North America.
📩 Didn’t catch us at CES?
Schneider is ready to partner with manufacturers eager to redefine their portfolios with a brand that brings fresh energy to the market.
🚀 Schneider isn’t just a brand—it’s an opportunity. Are you ready?
