Schneider has secured three new licensing agreements, signaling increasing demand from partners...
A New Era of High-Performance, Stylish, and Accessible Large Appliances for Modern Households
Schneider, the iconic French brand known for its elegant design and reliable technology, is entering an exciting new phase. The company announced a strategic partnership with French professional kitchen solutions expert Henco – G3 Concepts, with the goal of launching a brand-new line of large home appliances, including refrigeration, laundry, and cooking products under the Schneider name for the consumer market.
This collaboration represents significant progress for both companies. Schneider brings its legacy of quality and aesthetic excellence, while Henco – G3 Concepts contributes advanced expertise in professional kitchen design, distribution, and installation.
Bringing Professional Expertise to the Consumer Market
Who Is Henco – G3 Concepts?
Henco-G3 Concepts has built a solid reputation over the past 40 years as a national integration partner for professional equipment services and supports its B2B client from the study phase through to maintenance. From planning and design to distribution, installation, and maintenance, the company delivers a comprehensive, end-to-end offering. Positioned as a 360° service integrator, it offers turnkey solutions tailored to the specific needs of various sectors including foodservice, healthcare, local authorities, and both public and private accommodation.
This new partnership marks an exciting step forward in the group’s European expansion.
Their comprehensive services include:
- Custom kitchen and laundry room design
- Professional-grade cooking and refrigeration equipment
- Waste management and sustainable kitchen solutions
- Installation, training, and responsive after-sales support
Through this professional-grade approach, Henco – G3 Concepts aims to ensure that Schneider’s new range achieves the performance and durability standards demanded by professional environments.
What to Expect from the New Schneider Appliance Line
The upcoming Schneider large appliance line is scheduled to launch in the coming months. It will combine modern household requirements with elegant French design. Consumers can expect:
- Large-capacity refrigerators designed for family living
- Ovens and cooking equipment blending efficiency and aesthetics
- Laundry appliances providing strong performance with intuitive, user-friendly controls
These products will embody Schneider’s core principles: innovation, differentiation, and environmental sustainability.
The product rollout has already begun in France and will soon expand into selected European markets. The emphasis will be on innovation, product differentiation, and environmental sustainability.
Stronger After-Sales Service for Greater Peace of Mind
Schneider and Henco – G3 Concepts recognize that strong support enhances consumer confidence. After-sales service for all Schneider appliances, both past and current models, remains fully operational. A comprehensive support system is already established, including certified repair technicians and dedicated customer service teams committed to providing quality assistance and maintenance.
A Message from the Leadership
Maher Mahdjoub, President of Henco – G3 Concepts, expressed his enthusiasm, stating:
“We are proud to carry forward the legacy of Schneider large appliances, an iconic brand synonymous with French elegance and reliability. Our ambition is to bring renewed energy to the brand through our extensive market knowledge and dedication to product excellence.”
About Schneider
Founded in 1934, Schneider is a French brand recognized for its inspired and inspiring collections of home appliances, televisions, audio products, computing devices, and tools. The company’s mission is to enhance everyday living with elegantly designed, high-tech, and environmentally conscious products that are intuitive to use and built to last.
Now part of established.inc, Schneider continues to integrate style, sustainability, and smart functionality, maintaining its heritage while evolving to meet modern consumer needs.
About established.inc
established.inc is a premier brand licensing company, connecting heritage brands with leading manufacturers and retailers worldwide. Our portfolio includes 12 globally recognized brands, such as RCA, Blaupunkt, Thomson, Nordmende, Schneider, and more, spanning consumer electronics, home appliances, smart homes, e-mobility, and green energy.
Ranked #37 among global licensors and #1 in the pure electronics and appliances industry, our 100+ licensees generate over $1 billion in annual retail turnover. With a strong presence across the USA, Europe, the Middle East, and Asia, our licensing model drives business growth, product innovation, and retail success.
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