Schneider’s first-ever appearance at CES Las Vegas wasn’t just a debut—it was a turning point. In just 12m², the boutique European brand captivated attendees, secured high-value conversations, and proved that North America is ready for something fresh.
The booth didn’t just display products; it created an experience. Designed to feel like home, the space welcomed visitors into Schneider’s world—one where craftsmanship, design, and culture come together in everyday appliances.
A major highlight was the Keith Haring x Schneider collection. The vibrant toasters and kettles—adorned with Haring’s iconic artwork—merged art and function in a way that stood out at CES.
🔹 Why it mattered: This wasn’t just a product line; it was proof of Schneider’s ability to blend premium craftsmanship with cultural relevance. It sparked conversations with retailers, designers, and distributors eager to offer something distinct.
Beyond foot traffic, CES 2025 generated real business momentum:
✔ Existing clients explored expansion opportunities, strengthening Schneider’s market presence.
✔ New prospects saw the Keith Haring collection as a compelling entry point into the brand.
✔ Major U.S. distributors expressed interest, recognizing Schneider’s boutique positioning as a strategic advantage.
In a crowded market of mass-produced appliances, Schneider offers something different:
✅ Access to Exclusive Channels – Schneider isn’t just another brand on the shelf; it thrives in curated retail spaces where customers seek quality and design.
✅ Style Meets Substance – Today’s consumers want more than function—they want appliances with a story. Schneider delivers that.
✅ Fast-Track to Market – With pre-built branding, product design, and marketing assets, manufacturers can cut development time in half.
CES 2025 wasn’t just an introduction—it was a launchpad. The conversations started in Las Vegas are already shaping Schneider’s expansion in North America.
📩 Didn’t catch us at CES?
Schneider is ready to partner with manufacturers eager to redefine their portfolios with a brand that brings fresh energy to the market.
🚀 Schneider isn’t just a brand—it’s an opportunity. Are you ready?