North America dominates the $9.68B car audio aftermarket – and premium brands drive the highest...
Blaupunkt at AWE 2025—A Brand Licensing Success in China
Blaupunkt and Jiandian Culture — A Brand Licensing Model for Success in China
Blaupunkt’s success at AWE 2025 underscored the business value of brand licensing by established.inc - the creative licensing company.
Our licensee, Jiandian Culture, demonstrated how powerful a global brand becomes when matched with meticulous local execution in China. Through strategic brand licensing, Jiandian transformed a globally recognized brand into a local market standout, attracting industry attention and consumer engagement alike.
This case isn’t just a practical example of how brand licensing creates measurable market advantages, especially in complex markets like China.
For executives considering available licensing brands, this example provides essential insights into maximizing licensing outcomes.
