CES 2025 was more than just another tech showcase for RCA—it was a defining moment.
With 10 RCA licensees from the U.S., Canada, Mexico, Central America, and South America, award-winning innovations, and major media coverage, RCA reinforced its position as a powerhouse in consumer electronics. From cutting-edge NEXTGEN TVs to rugged Camo Outdoor Televisions, RCA delivered a lineup that captured industry attention and consumer demand.
Award-Winning Innovation: RCA NEXTGEN TV & Camo TV
RCA’s presence at CES 2025 wasn’t just about unveiling new products—it was about setting industry standards. The brand was recognized by the Advanced Television Systems Committee (ATSC) as a 2025 Champion of NEXTGEN TV. This award, presented by ATSC President Madeleine Noland to RCA President Tony Bozzini, cemented RCA’s role as a leader in ATSC 3.0 technology.
Key highlights included:
✅ RCA NEXTGEN TV (Arriving Soon): 65” and 55” Mini-LED QLED models with 1500 nits of brightness for superior picture quality.
✅ Camo TV: A first-of-its-kind outdoor television lineup, featuring Mossy Oak camouflage designs for nature and sports enthusiasts.
These innovations highlight RCA’s commitment to pushing technology forward and exploring new possibilities in home entertainment.
Products That Stole the Show
Beyond televisions, RCA’s lineup at CES 2025 highlighted diversified innovation across multiple categories.
🔊 RCA Bluetooth Party Speakers
The RCA Lumina Beat (Model DISCO204) turned heads with its pulsing LED flame effect and seamless connectivity to smartphones, radio, and media cards.
🍽 RCA Kitchen Screens
A new range of digital touch screen appliances, including:
- RCA Digital Touch Screen Air Fryer
- RCA Digital Touch Screen Electric Indoor Grill
- RCA Digital Touch Screen Glass Kettle
🖼 RCA Digital Photo Frames
With 21.5” and 16.5” displays, these photo frames offer a 1920x1080 resolution, ultra-wide viewing angles, and a swivel wall-mount design—perfect for showcasing family memories or digital art.
RCA’s lineup proves that modern living is about more than just entertainment—it’s about smart, functional technology.
Massive Media Coverage: RCA in the Spotlight
RCA’s impact at CES wasn’t just measured by booth traffic—it was amplified across major media platforms, reaching millions of consumers.
📺 Fox News: 13 broadcast segments aired in 11 major markets.
📰 MSN: RCA’s TV announcement ranked #4 in news and media, with an audience of 543M monthly readers.
💻 The Verge: Highlighted RCA’s Outdoor TV lineup, praising its durability and design.
📡 Radio World: covered RCA’s sponsored service dog, “Radio,” in partnership with K9s For Warriors, highlighting the brand’s commitment to community support.
This level of coverage translates into real business growth, ensuring RCA licensees and retail partners benefit from increased brand visibility.
The Future of RCA: Expanding Business Opportunities
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CES 2025 was a milestone moment for RCA—not just for product launches, but for reinforcing its business value.
📈 The demand for RCA-branded products is stronger than ever.
📈 Retailers and distributors recognize RCA as a trusted brand.
📈 Licensing with RCA means faster time-to-market and higher consumer trust.
As RCA continues to expand its presence, new licensing opportunities are available for businesses looking to tap into a brand with proven market demand.
For companies ready to grow with RCA, the time to act is now.
RCA’s CES 2025 Takeaway: A Flagship Brand with Unmatched Reach
With award-winning innovation, massive media attention, and a thriving network of licensees, RCA’s flagship presence at CES 2025 set the tone for the year ahead.
The question isn’t whether RCA is a brand on the rise—the question is, who’s ready to be part of its next chapter?
