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Licensing Knowledge

2 min read

Reflections on CES 2025 2

Tony Bozzini: Dec 16, 2025 6:21:13 AM

CES 2025 wasn’t just another trade show—it was a moment. For Established.inc, it marked the largest booth in our history: a 5000 sqft stage...

Brand Activation Licensing Knowledge Jan. 2025

2 min read

The Untapped Potential of Lesser-Known Boutique Brands 1

Norman Pralow: Dec 16, 2025 6:12:09 AM

In the competitive landscape of consumer electronics, appliances, and beyond, differentiation is key. While established global brands offer immediate...

Licensing Knowledge Nov. 2024

3 min read

How Blaupunkt's Sponsorship Strategy Improves Licensee Market Access

Norman Pralow: Dec 16, 2025 6:11:08 AM

Strategic sponsorships enable licensees to convert more quickly with structured tools and increased buyer exposure.

Blaupunkt Brand Activation Licensing Knowledge o

9 min read

Reviving High End Heritage in Consumer Electronics: Why Licensing Inactive Brands Matters and How to Turn It Into a Profitable Play

Norman Pralow: Dec 16, 2025 6:05:23 AM

Brand Activation Licensing Knowledge o