To Us, a Brand is a Rocket Ship

Hello, we are established.inc, a creative licensing company managing a global portfolio of electronics brands, each known for their momentous innovation, longevity, and creativity.

Brand Owners

Product Makers

Business Development  & Retail

You grow, we grow: it’s a win-win. As e-commerce experts, we can build out your website and experience architecture.

In addition, we’re currently developing e-shops with external branded partners, such as Amazon, to support growth for our licensees.

We’ll also create a custom business strategy to help you collaborate with other major retailers.

Marketing & Communication

Brands exist by virtue of their awareness and perception among consumers.

We manage social media accounts and create campaigns for paid media and print.

You’ll find us front and center participating in the International Consumer Electronics Show (CES) and at Europe’s biggest tech conference, Internationale Funkausstellung (IFA), in Berlin.

Graphic & Branding Experience

First impressions last a lifetime.

We present your ideas to the world in a polished, professional bundle that includes the creation of graphic elements and style guides that are ideal for packaging, videos, and more.

Additionally, we provide tool kits and guidelines for ease of use, while providing individual follow-up and assistance according to your needs.

Legal Services

Your ideas are yours to own. We offer contract development, brand protection, licensee protection of copy, taglines, and proprietary naming.

Brand Stewardship

It’s the details that matter most. We manage the continuity of each brand’s identity.

Licensing partners also receive full access to an online portal with a glossary of all licensees and products and a suite of brand assets, charters, and historical information.

Quality Assurance

Customer satisfaction is a critical component of our strategy.

We’re here to make sure your product reaches its full potential.

We assist in all product testing, troubleshooting, and the execution of running focus groups and collecting their feedback to solve any issue that might arise along the way.

Your Partner in Brand Licensing Innovation

At established.inc, we understand that navigating the world of brand licensing can be complex.

That's why we've built a platform that simplifies the process and empowers you to focus on what you do best: creating exceptional products. Our team of experts is here to guide you every step of the way, from identifying the right brand partnerships to developing go-to-market strategies that drive results.

With established.inc as your partner, you can leverage the power of iconic brands to enhance your offerings, engage new audiences, and unlock new opportunities for growth.

Learn more

Brand Acquisition

We acquire and revitalize iconic brands, providing expertise and resources to maximize their potential.

established.inc is your partner in writing your brand's next chapter. We're here to help. Our tailored approach honors your legacy while driving growth.

Monetize Your Brand

Brand Licensing

Get your products noticed and become the buzz among retailers and customers alike by leveraging our celebrated brands.

Our brand licensing experts provide you, as product maker, with the tools to conquer new markets, accelerate sales, and amplify profitability.

Create Market Buzz

Brands

1030000000

Global Retail Sales

Countries of Operation

NO.

Global Licensor 2023 Retail Sales

Brilliant Minds

Since

1893

For over 130 years, Thomson has been a part of history’s great technological advances, making innovation accessible to all.

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Since

1919

Founded in 1919, the Radio Corporation of America now RCA has been making home electronics a part of the American family for over 100 years.

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Since

1924

Founded in Berlin, Germany, Blaupunkt derived its name from its unique blue dot quality seal.

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Since

1934

Founded in 1934, Schneider is a leading brand known for quality appliances that bring authentic elegance to your home, enhancing daily life with beauty and efficiency.

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Since

1947

Founded by Otto Hermann Mende in North Germany in 1947, NordMende is renowned for setting new standards in design and technology.

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Since

1922

Radiola, a trusted French brand since 1922, blends heritage with modern technology to make everyday life stylish and convenient

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Since

1923

It all started in Germany’s Black Forest where Saba first established itself as a HiFi audio company that grew to become a precision manufacturing and electronics brand.

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Since

1935

Since the late 1930s, the electronics brand Ferguson has enjoyed broad recognition and popularity across the United Kingdom.

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Click me and watch me do a flip.

Hall O’Donnell

CEO

As CEO of established., Hall O’Donnell is responsible for optimizing the value of iconic consumer brands that have a major presence in markets around the world, generating more than $1 billion in retail sales. He is a mission-driven leader who has maximized the financial and human capital performance of organizations across a range of sectors, including: telecom, media and technology, energy and power, industrial, financial services and consumer goods. He has successfully closed dozens of transactions worth more than $50 billion throughout his career. In addition to his executive responsibilities at established., O’Donnell sits on the board of BeBop Technology, is a former board member of Ringers Technologies and served as a board observer for NYSE-listed Dice Holdings, Inc. and Penske Media Corporation.

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“Licensing established.’s Blaupunkt brand has boosted Ayonz’s revenue by an average of 30% year over year, while also elevating our margins into the double digits—a substantial uptick from before.”

Ziad Yaacoub

Director, Ayonz Australia

Discover the Full Success Story

Legal Services

Your ideas are yours to own. We offer contract development, brand protection, licensee protection of copy, taglines, and proprietary naming.

Brand Stewardship

It’s the details that matter most. We manage the continuity of each brand’s identity. Licensing partners also receive full access to an online portal with a glossary of all licensees and products and a suite of brand assets, charters, and historical information.

Graphic & Branding Experience

First impressions last a lifetime. We present your ideas to the world in a polished, professional bundle that includes the creation of graphic elements and style guides that are ideal for packaging, videos, and more. Additionally, we provide tool kits and guidelines for ease of use, while providing individual follow-up and assistance according to your needs.

Business Development & Retail

You grow, we grow: it’s a win-win. As e-commerce experts, we can build out your website and experience architecture. In addition, we’re currently developing e-shops with external branded partners, such as Amazon, to support growth for our licensees. We’ll also create a custom business strategy to help you collaborate with other major retailers.

Quality Assurance

Customer satisfaction is a critical component of our strategy. We’re here to make sure your product reaches its full potential. We assist in all product testing, troubleshooting, and the execution of running focus groups and collecting their feedback to solve any issue that might arise along the way.

Marketing & Communications

Brands exist by virtue of their awareness and perception among consumers. We manage social media accounts and create campaigns for paid media and print. You’ll find us front and center participating in the International Consumer Electronics Show (CES) and at Europe’s biggest tech conference, Internationale Funkausstellung (IFA), in Berlin.

CEO

Hall O’Donnell

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President

Tony Bozzini

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CFO

Michael Purcell

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Managing Director

Claire Villeneuve

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We are looking to Buy Brands.

As architects of brand success, we understand the value of your brand's legacy and the potential it holds. Our mission at Established Inc. extends to acquiring brands with the vision to scale their market presence and impact. If you're considering strategic options for your brand's growth, we invite you to discuss how an acquisition by our team could mark the beginning of its most dynamic growth phase.

Let’s Start Something Great Together

So, what do you say? Are you ready to leverage our brands, backed by millions of dollars in marketing investment? Schedule your initial consultation today – our licensing experts will guide you!

To Us, a Brand is a Rocket Ship

Business Development & Retail

Marketing & Communication

Graphic & Branding Experience

Legal Services

Brand Stewardship

Quality Assurance

Proud and respected member in good standing of:

Your Partner in Brand Licensing Innovation

Ignite Your Brand’s Potential, Inspire Your Customers

Brand Acquisition

Brand Licensing

We Are Your Top-Ranking Partner

Instantly Inherit Decades of Trust

1893

1919

1924

1934

1947

1922

1923

1935

Click me and watch me do a flip.

Hall O’Donnell

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“Licensing established.’s Blaupunkt brand has boosted Ayonz’s revenue by an average of 30% year over year, while also elevating our margins into the double digits—a substantial uptick from before.”

Ziad Yaacoub

Get the Most Out of Your Licensing Investment

Legal Services

Brand Stewardship

Graphic & Branding Experience

Business Development & Retail

Quality Assurance

Marketing & Communications

Envision the limitless possibilities of your manufacturing business by licensing an iconic name that resonates with millions. This decision has the potential to elevate your revenue by 30%.

Our Leadership

Hall O’Donnell

Tony Bozzini

Michael Purcell

Claire Villeneuve

We are looking to Buy Brands.

Join the Conversation Insights& Updates

Schneider Expands Presence in Switzerland with Ohmex Partnership

Blaupunkt Partners With Iron Lynx for 2025 FIA World Endurance Championship

Thomson and Maxtalent Industrial Co., Ltd Expand Strategic Partnership with New Audio Line

Let’s Start Something Great Together

Business Development  & Retail